Some commentators on YouTube reported joyfully that Jehovah's Witnesses declined in 2020.

One popular YouTube personality, Lloyd Evans, even got up from his computer desk and danced after he announced the news.

Another, Winston Gilling of Jamaica, stated: "The Watchtower is in decline. The handwriting is on the wall."

The "average publishers" did indeed decrease in 2020, possibly for the first time at the worldwide level in more than 40 years!



JWs call their people who preach door-to-door or by other means, "publishers".

The main dictionary definition of "publisher" is: "One who publishes; especially one whose business is publishing books, etc." 

And "publish" means: "To print and issue (a book, magazine, map, etc.) to the public." 

The Watchtower Bible and Tract Society which is the legal organization behind the sect is a publisher in this dictionary sense — but ordinary JWs are not. However Funk & Wagnalls Dictionary supplies a secondary definition — "To make known or announce publicly; promulgate; proclaim."

The sect leadership introduced the term "publisher" around 1935 in this secondary sense to denote all who offer sect literature to the public, usually door to door. 



YouTube commentators attribute the 2020 JW decrease to more people accessing the Internet and discovering:


Is the joy on YouTube valid or is it premature?

The recent global statistics are summarized in Table 1:

Year	Average Publishers	% Increase	Peak Publishers	Memorial Attendance
2016	8,132,000	1.8%	8,341,000	20,085,000
2017	8,249,000	1.4%	8,457,000	20,175,000
2018	c.8,362,000	1.4%	8,580,000	20,329,000
2019	8,471,000	1.3%	8,683,000	20,919,000
2020	8,424,000	- 0.6%	8,696,000	17,845,000

Publishers who go "publishing" (or "witnessing") during any month report their "ministry". This means that every year there is a peak or best month in the number of publishers as well as an average for the 12 months. Observe that the decrease in average publishers in 2020 was only 0.6%.

The "Memorial Attendance" is the once-yearly remembrance of Christ's death to which everyone — publishers and the interested public — is invited. Notice the hefty decrease, more than 3 million (14.7%) in 2020. The global Memorial attendance normally declines only rarely and then only slightly.

JWs also count the hours they put into their preaching and the number of baptisms. Table 2 shows the recent yearly totals:

Year	Hours (Millions)	Baptisms
2015	1,933	260,000
2016	1,984	265,000
2017	2,046	284,000
2018	2,075	282,000
2019	2,089	304,000
2020	1,670	242,000

To interpret the 2020 global statistics for JWs we need to note that the JW "service year" runs from September to August (not July to June like the business year).

Secondly, starting in March 2020 the Covid-19 pandemic led to travel restrictions, "lockdowns", bans on public meetings, and curfews all over the world.

Note in Table 1 that the "Peak publishers" in 2020 exceeded, although only slightly, the previous year. Normally one would expect the peak month to occur late in the service year, thus benefitting from almost a year of preaching activity. But in 2020 the peak month would have been in March or earlier, i.e. only half way through the service year due to the virus-containment restrictions that governments imposed after that. To achieve a new peak so early in the year suggests that JWs were heading for a good year, for record global results, until Covid-19 intervened.

The 0.6% decline in "Average Publishers" can likewise be attributed to the pandemic. The smallness of the decline indicates that participation in preaching was going well in the first half of the service year but suffered because of events in the second half.

The JW Memorial coincides approximately with Easter — usually in April. Therefore the decreased attendance can be attributed to restrictions on travel, limitations on crowding, and to evening curfews — the Memorial is held after sunset. This conclusion is supported because many countries reported a huge decrease in Memorial attendance but only small changes in publisher numbers. "Publishing" is less affected by curfews after sunset.  For example consider Haiti:

	Peak Publishers	Memorial Attendance
2018	19,951	82,900
2019	20,433	87,300
2020	20,254	41,600

The drastic reduction in worldwide hours (Table 2) in 2020 is likewise due to pandemic-associated restrictions, rather than to any sudden world-wide recognition among publishers of how bad their religion actually is.


 
The 2020 Covid-19 impact on JW statistics for individual countries is quite variable. Some countries experienced percentage downturns in average publishers much more drastic than the 0.6% global decrease. A few countries showed no Covid-19 influence and their statistical trends continued as in recent years.

Interesting is Poland. In many Western/affluent countries JWs have for the past 20 years experienced stagnation or slow decline even as rapid increases continued in Africa and South America. Consider Poland:

	Peak Publishers	Ratio 1 to	Memorial Attendance	Ratio 1 to
1995	123,900	311	240,400	160
2000	125,300	309	235,200	165
2005	128,500	297	224,400	171
2010	126,500	301	212,000	180
2015	122,000	315	191,500	201
2016	119,900	320	190,600	201
2017	118,000	326	185,200	207
2018	116,300	330	180,600	213
2019	115,200	332	177,400	214
2020	114,000	337	170,000	226

"Ratio" in Table 4 is the fraction of Poland's total population who preached for JWs. In 2000 CE 1/309th of Poland's population (i.e. 1 person out of 309) were JW publishers and 1/165th of the population attended the Memorial. The decline in 2020 looks like the continuation of a trend that started 20 years ago, influenced only slightly influenced by the pandemic.

We see with Poland that the peak-publishers and memorial-attendance ratios steadily got worse between 2005 and 2019. Despite all their preaching, propaganda, and warnings by their Governing Body to shun critics, especially "despicable" apostates, JWs declined in absolute numbers and as a proportion of the total population. They would have done better statistically by substituting some of their doorknocking time with more time in bed (to produce more children)!



What about 200 other countries for which JWs publish statistics?

A quick, provisional investigation produced the following findings:


By comparing 2005 with 2019 instead of with 2020 these findings are not obfuscated by the pandemic. What we find is that In about 79 countries 14 years of preaching produced smaller percentage increases than natural population growth! In some countries such as Poland there wasn't even an increase however small; 14 years of preaching produced decrease!

In a huge, global, propaganda-controlled, authoritarian organization where any dissent is punished and people are ordered not to listen to critics, disconfirming information seeps in and permeates very slowly. The declining proportion or ratio of JWs compared to the population in more and more countries indicates it's happening — information, probably from the Internet, is penetrating and opening closed minds!



When pandemic-associated restrictions end, and public life returns to normal, what then?

Pandemics are to JWs one of the "signs" that Armageddon is imminent. Therefore increases in publishers worldwide might, due to renewed anticipation, return and accelerate again.

Alternatively, many JWs who suspended or decreased their preaching activities due to Covid-19 might now adopt this posture as a habit, thus exacerbating the malaise and slow decline already seen in many countries.